Ahava directly violates the Geneva Convention which states that the natural resources of an occupied land cannot be used for the economic benefit of the occupier.
Ahava’s main factory and visitors’ center are located in the illegal Israeli settlement of Mitzpe Shalem in the Occupied West Bank. Like other companies in the West Bank they mislabel their products as ‘Israeli origin.’ As affirmed by the EU and international law, the West Bank cannot be considered to be part of the State of Israel.
BDS scored a notable victory in London when sustained protests in the center of the capital forced the Israeli cosmetics store, Ahava, to close down in the summer of 2011.
The inspiring and funny video below is from CODEPINK’s ongoing campaign to stop Bed, Bath and Beyond (one of Ahava’s large distributors in the US) stocking the products. Their good action plan suggests:
- First, go to the store and ask to speak with the manager; arrange a meeting if the manager is not available. Tailor our manager letter for the specific store and person you meet with, and print. Plus, deliver our response letter to a letter sent to store managers by Ahava’s CEO. At your meeting, give the manager the letter and explain your concerns about carrying this product. If you can’t get a meeting with the manager, serve the letter to a clerk or mail it. Negotiating for change is an important step of this action.
- If the store honors your request, congratulations! In discontinuing sales of this product, this store is sending AHAVA a message that their business is being threatened if they continue status quo. You will want to thank the store and possibly draw public attention to this brave stand.
- If the store refuses to honor your request within the time given, or doesn’t respond, it’s time for direct action. Read on.
Find out more about the Codepink campaign targeting Ahava here: Stolen Beauty.